Freight matching shouldn't take half a dispatcher's day.
We built Loadwyre to close the gap between broker intent and carrier capacity — so the best carrier for a load surfaces in seconds, not hours of calls and board browsing.
Built in the Middle of the Country's Freight Capital
Anton Brenner spent six years in freight brokerage operations before founding Loadwyre. His last role before starting the company was VP of Operations at a mid-market Chicago brokerage moving 1,800 loads a month. The problem he kept running into was not the volume — it was the time his dispatchers spent finding carriers.
On a typical morning, a dispatcher handling 40 loads would spend the first two hours manually cross-referencing load board results with their contact list, calling carriers, and waiting for callbacks. The matching step — connecting a specific load to the best available carrier for that lane — was entirely manual, and it consumed the majority of a highly paid dispatcher's time.
Anton left in early 2024 to build the matching layer he kept wishing existed. Chicago was the obvious base: the city runs more freight than any other inland point in North America, and the concentration of mid-market brokerages operating in the I-80/I-90 corridor gave the team direct access to their earliest customers.
Four Principles Behind the Product
Specificity over coverage
Load boards show you every available carrier. Loadwyre shows you the three that are most likely to accept this specific load on this specific lane today. Narrowing the answer is the feature.
Honest about what we know
We score carriers against our internal data model — not against live market feeds we don't control. If a score is a benchmark, we call it a benchmark. We don't overstate our signals.
Dispatcher-first design
The people using Loadwyre are managing 30–50 loads a day under time pressure. The interface has to surface the right answer fast — not require a workflow change to get value out of it.
Network quality beats network size
We don't open the carrier network to everyone. Carriers opt in, and their match history builds their score. A smaller, better-documented network produces more accurate matches than a large anonymous pool.
Built at the Center of North American Freight
Chicago handles more freight tonnage than any other inland point in North America. The intermodal rail nexus — Union Pacific, BNSF, CSX, Norfolk Southern all running major yards in the metro — combined with the I-80/I-90 highway corridor makes it the natural concentration point for US trucking volume.
The city is also home to a deep brokerage ecosystem. Echo Global Logistics, Coyote Logistics, and dozens of mid-market regional brokers operate out of Chicago. For a freight matching platform at seed stage, building here gave us direct proximity to our target customer — mid-market brokers who move real volume daily and feel the matching friction most acutely.
We're at 444 North Michigan Avenue. If you're visiting Chicago for a freight industry event, we'd be glad to meet in person.
Get in touchJoin the team or see the platform in action.
We're hiring across engineering, carrier partnerships, and customer success. Or contact us to set up a demo for your brokerage.