Our Story
Built on a Chicago brokerage floor — the scoring layer that dispatchers needed but no TMS provided.
The Founding Story
In 2022, Anton Brenner spent three months as an embedded operations consultant at a 35-broker Chicago freight brokerage. He sat beside dispatchers from 5 a.m. to noon watching them manually scroll load boards, call carriers, and rebook loads that fell out the morning of pickup — all while the TMS showed the same carrier profiles the system had no way to score.
The TMS knew every historical load and every carrier result, but it had no scoring layer connecting past carrier performance on a specific lane to the next tender decision. Brokers were the scoring layer, carrying it in their heads, burning out, and leaving — taking institutional knowledge with them.
The first attempt was a lane-level carrier scoring spreadsheet model, fed from TMS export files, tested manually at one brokerage over eight weeks. First-tender acceptance rates rose from 61% to 78%, and the operations manager asked to run it permanently even in spreadsheet form.
Loadwyre is the result — a TMS-integrated scoring engine focused entirely on the first-tender decision for mid-market brokerages running 150–800 loads per day. Not a new TMS, not a load board, just the scoring and matching layer existing systems lack.
Mission
Loadwyre exists to give mid-market freight brokers a carrier-scoring layer their TMS was never designed to provide.
The TMS captures every load result and every carrier interaction, but it presents that data as flat history — no score, no prediction, no recommendation. The broker fills that gap with memory and experience. Loadwyre replaces that cognitive load with a statistical layer that learns from the same data the TMS already holds, surfaces the right carrier at tender time, and pushes first-tender acceptance rates above 80% without replacing the tools brokers already use.
What We Stand For
Every product decision starts with a freight operations workflow, not a market analysis slide deck.
We optimize for one outcome: the right carrier on the first call. Everything else follows from that.
We work inside Aljex and McLeod. We don't ask brokers to change their TMS, their workflow, or their carrier relationships.
Load count is the wrong goal. Per-load margin with low re-cover cost is what mid-market brokerages actually need to survive.
Scoring models rank carriers by performance data, not just posted rate. A carrier with a strong relationship record on a lane should appear at the top, not be drowned by spot-market price signals.
Stage and Focus
Loadwyre is an early-stage company. We have a working product, initial customer deployments, and a team of four people who all came from the freight operations world. We are not a platform, not a suite, and not an enterprise software vendor. We are a single focused tool for a single focused problem.
Our current market is the continental US truckload brokerage segment. We are not building internationally, not expanding into parcel or LTL, and not adding modules outside of carrier scoring and load matching. A focused team working a focused problem is how early-stage software earns the right to grow.