Customer Stories

How Brokerages Use Loadwyre

Mid-market freight brokerages using Loadwyre to cut dispatcher time on load searching and recover margin on tight lanes. The names are composite case studies; the operational patterns are real.

Midland Freight Partners · Chicago, IL

Cutting Carrier Search Time from 2.5 Hours to Under 30 Minutes Per Dispatcher

The Situation

Midland Freight Partners is a Chicago-based mid-market broker specializing in dry van and refrigerated freight moving the Midwest corridor — primarily IL, IN, OH, MO. They run 60–80 loads per day across a team of four dispatchers. Before Loadwyre, their carrier sourcing process was entirely manual: load board searches, carrier call lists, callback wait time.

At peak periods, a dispatcher moving 20 loads a day was spending roughly 2.5 hours per shift on carrier search — phone calls, holding, leaving messages, waiting for callbacks. That left less than half their day for the actual operational work of managing loads in motion.

What Changed

Midland connected Loadwyre to their TMS via webhook integration. When a load is created in their system, Loadwyre automatically generates a ranked carrier match list — typically returned within 90 seconds. Dispatchers review the top three matches, confirm rate and equipment availability, and either book directly or trigger a tender. The manual board search step is removed.

On lanes where Midland has an established carrier preference (primarily IL-OH dry van), match quality was immediately high — Loadwyre's carrier scoring surfaced carriers who had accepted similar loads on that lane previously. On newer lanes, the matching improved over the first 3–4 weeks as load history accumulated in the system.

The Outcome

After 60 days, Midland measured average carrier search time at under 28 minutes per dispatcher per shift — down from 2.5 hours. That recovered roughly 2 hours of dispatcher capacity per person per day, which the team redirected to managing in-transit loads and customer communication.

-80%
Carrier search time per dispatcher shift
2 hrs
Dispatcher capacity recovered per day
<90s
Match list returned after load creation
"The first week, my team was skeptical. By week three, they stopped going to the boards first. The matches were good enough to start there every time." — Operations Director, Midland Freight Partners
Ironshore Logistics · Indianapolis, IN

Recovering Margin on Tight Spot Lanes During a Capacity Crunch

The Situation

Ironshore Logistics operates primarily in dry van spot freight across the Indiana-Tennessee-Georgia corridor. Their challenge was different from a pure time problem: they had enough carrier relationships, but their dispatchers had no systematic way to assess whether a carrier's rate was at market before booking. On tight lanes, they were sometimes accepting the first available carrier at above-market rates simply to confirm the load.

Their average load margin on spot freight had been gradually compressing — not due to any single visible cause, but from the cumulative effect of booking slightly above market on 15–20% of loads on their high-volume lanes.

What Changed

Ironshore's primary use case for Loadwyre was rate intelligence rather than pure matching speed. When Loadwyre returns match results, each carrier's indicated rate band is scored against Loadwyre's internal lane benchmark for that equipment type and corridor. Dispatchers see a simple signal: at market, above market, or below market.

For Ironshore, this signal changed the booking conversation. When the first available carrier came in 6–8% above market on the IL-GA lane, dispatchers now had a benchmark to work from before confirming. In some cases they accepted the rate with better information; in others they worked down the match list to find a better-priced option.

The Outcome

Over a 90-day period on their top five lanes by volume, Ironshore tracked an average improvement of $84 per load in booked margin — attributable primarily to fewer above-market acceptances on constrained lanes. This was not a result of rate negotiation, but of having a benchmark before the first phone call.

$84
Average margin improvement per load (top 5 lanes)
-61%
Reduction in above-market bookings on tracked lanes
90 days
Measurement period for margin tracking
"We weren't losing on rate because of bad negotiating. We were losing because we had no benchmark before the first call. Loadwyre fixed that." — Head of Brokerage Operations, Ironshore Logistics
What Customers Say

In Their Words

"The integration with our TMS took less than a day. My IT guy was surprised — he was expecting a week-long project. Loadwyre matched our first live load within 20 minutes of going live."

Craig Holliday VP Operations, Crescendo Freight Group

"The carrier scores are what I care about. I don't just want a list — I want to know which carrier on this lane has actually accepted loads like this one before. That's what Loadwyre gives you."

Kayla Morrow Dispatch Manager, Midland Freight Partners

"We evaluated two other matching tools. Both were basically load board aggregators with a better UI. Loadwyre actually scores carriers against our lane history. That's a different product."

Derek Fonseca COO, Ironshore Logistics

See What Loadwyre Does for Your Lanes

We run a demo on real lane data — not a canned walkthrough. Tell us your highest-volume corridor and we'll show you the match quality before you commit.

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