Privacy Policy
1. Introduction & About Us
Loadwyre, Inc. ("we", "us", or "our") operates loadwyre.com and related services (the "Service"). Our principal place of business is located at 444 North Michigan Avenue, Suite 2000, Chicago, IL 60611.
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, with specific disclosures required by the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), effective January 1, 2023.
For privacy inquiries, contact us at:
Email: [email protected]
Phone: +1 (312) 390-4299
Postal: Privacy Team, Loadwyre, Inc., 444 North Michigan Avenue, Suite 2000, Chicago, IL 60611
2. Categories of Personal Information We Collect
In the past 12 months, we have collected the following categories of personal information as defined by the CCPA:
| CCPA Category | Examples | Collected? | Sources |
|---|---|---|---|
| A. Identifiers | Name, email address, IP address, account name | Yes | You directly; automatically |
| B. Personal Records (Cal. Civ. Code § 1798.80) | Name, address, telephone number | Yes | You directly |
| C. Protected Classifications | Age, gender (if voluntarily provided) | Limited | You directly (optional) |
| D. Commercial Information | Services purchased, subscription history | Yes | You directly; transactions |
| E. Biometric Information | Fingerprints, facial recognition | No | — |
| F. Internet / Electronic Activity | Browsing history on our site, interaction with content | Yes | Automatically via cookies |
| G. Geolocation Data | City/country level from IP address | Yes (approximate) | Automatically |
| H. Sensory Data | Call recordings if you contact us by phone | Limited | You directly (if applicable) |
| I. Professional / Employment Info | Job title, employer, brokerage name | Yes (if provided) | You directly |
| J. Education Information | Education history not covered by FERPA | No | — |
| K. Inferences | Profile reflecting preferences and usage patterns | Yes | Derived from above |
| L. Sensitive Personal Information | Account log-in + password credentials | Yes (credentials only) | You directly (account creation) |
2.1 Sources of Personal Information
- Directly from you — forms, demo requests, account registration, support requests;
- Automatically — cookies, server logs when you use our Service;
- Third parties — analytics providers where you interact with our site.
3. Business & Commercial Purposes for Collection & Use
We collect and use personal information for the following purposes:
- Providing, maintaining, and improving our freight load-matching platform;
- Processing demo requests and managing customer accounts;
- Sending transactional communications (account alerts, service notices);
- Providing customer support and responding to inquiries;
- Conducting analytics to understand how our Service is used;
- Fraud prevention, security monitoring, and protecting legal rights;
- Complying with applicable laws, regulations, and legal process;
- Evaluating or conducting a merger, divestiture, or other business transaction.
4. Disclosure, Sale & Sharing of Personal Information
4.1 Categories Disclosed for Business Purposes
In the past 12 months, we have disclosed the following categories of personal information to service providers for business purposes:
- Identifiers (A) — to cloud hosting, email service providers, analytics providers;
- Commercial information (D) — to payment processors;
- Internet / electronic activity (F) — to analytics platforms.
4.2 Sale & Sharing of Personal Information
| PI Category | Sold? | Shared for Cross-Context Behavioural Advertising? | Third-Party Recipients |
|---|---|---|---|
| Identifiers (A) | No | Yes (cookie IDs, IP) | Analytics providers |
| Internet / Electronic Activity (F) | No | Yes (browsing behaviour) | Analytics providers |
| All other categories | No | No | — |
4.3 Do Not Sell or Share — Opt-Out
California residents have the right to opt out of the sale or sharing of their personal information at any time. To exercise this right:
- Email: [email protected] with subject "CCPA Opt-Out Request";
- Global Privacy Control (GPC): We honour GPC signals. If your browser transmits a GPC signal, we will treat it as an opt-out request.
Once we receive your opt-out request, we will cease the sale or sharing of your personal information within 15 business days.
4.4 Sensitive Personal Information
We collect only account log-in credentials (username + hashed password) as sensitive personal information. This is used solely to authenticate your account. We do not use or disclose sensitive personal information for purposes beyond those necessary to provide the Service.
5. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA:
Right to Know
Request disclosure of the categories and specific pieces of personal information we have collected about you, sources, business purposes, and third parties with whom we share it. You may request this up to twice per 12-month period.
Right to Delete
Request deletion of personal information we have collected, subject to certain exceptions (completing a transaction, security, legal obligations).
Right to Opt-Out of Sale/Sharing
Direct us not to sell or share your personal information with third parties for cross-context behavioural advertising.
Right to Non-Discrimination
We will not discriminate against you for exercising your CCPA rights — no denial of goods/services, no different prices or quality.
Right to Correct (CPRA)
Request correction of inaccurate personal information we maintain about you.
Right to Limit SPI Use (CPRA)
Direct us to limit our use and disclosure of sensitive personal information to what is necessary to perform the services you request.
5.1 How to Submit a Consumer Request
California residents may submit requests by:
- Email: [email protected] with subject "CCPA Privacy Request";
- Phone: +1 (312) 390-4299;
- Postal mail: Loadwyre, Inc., Attn: Privacy Team, 444 North Michigan Avenue, Suite 2000, Chicago, IL 60611.
5.2 Verification of Requests
To protect your information, we must verify your identity before fulfilling a request. We will ask you to provide information that matches what we have on file. We will not use information provided for verification beyond that purpose.
Authorised agents: You may designate an authorised agent to make a CCPA request on your behalf. We may require written proof of authorisation and may verify your identity directly.
5.3 Response Timeline
We will acknowledge your request within 10 business days and respond within 45 calendar days. If we need more time, we will notify you and may extend the response period by an additional 45 days.
6. Retention of Personal Information
We retain personal information for as long as necessary to fulfil the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements.
| Category | Retention Period |
|---|---|
| Account / identity data | Duration of account + 2 years after closure |
| Transaction / subscription history | 7 years (tax/legal compliance) |
| Customer support records | 3 years from last interaction |
| Marketing consent / opt-out records | Indefinitely (to honour your preference) |
| Analytics / usage data | 26 months |
| Security / fraud logs | 12 months |
7. Security of Personal Information
We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including TLS 1.3 encryption in transit, AES-256 encryption at rest, role-based access controls, and audit logging. No system is 100% secure; please use strong passwords and notify us promptly of suspected unauthorized access.
8. Children's Privacy
We do not knowingly collect personal information from consumers under 16 years of age. If you believe we have collected personal information from a minor under 16, please contact us at [email protected] and we will delete it promptly.
9. Privacy Rights for Other Jurisdictions
Residents of other U.S. states with comprehensive privacy laws (including Virginia — VCDPA, Colorado — CPA, Connecticut — CTDPA, Utah — UCPA, Texas — TDPSA, and others) may have similar rights. For more information about your state-specific rights, please contact us at [email protected].
10. Cookies & Online Tracking
We and our partners use cookies, web beacons, and similar tracking technologies to collect internet/electronic activity data. Some of this data may constitute "sharing" under the CCPA. You may opt out by:
- Using our cookie preference controls (see the cookie banner on first visit);
- Emailing [email protected] with subject "CCPA Opt-Out Request";
- Enabling the Global Privacy Control (GPC) in your browser.
See our Cookie Policy for full details.
11. Changes to This Privacy Policy
We may update this Privacy Policy as required by changes in law or our practices. When we make material changes, we will update the "Last updated" date and provide appropriate notice.
12. Contact Us
For questions, concerns, or to exercise your privacy rights:
- Company: Loadwyre, Inc.
- Email: [email protected]
- Phone: +1 (312) 390-4299
- Address: 444 North Michigan Avenue, Suite 2000, Chicago, IL 60611